'How Social Marketing Theory has managed communication around Covid-19'

'Social Marketing has adapted the commercial marketing mix to focus on social issues, such as public health, rather than profit making. This mini-lectures explores how this adapted marketing mix can be applied to how policy makers have approached communicating about the Covid-19 pandemic.  For more information about our Business courses please visit newman.ac.uk/business' 

Tags: 2016 , Birmingham , Newman University

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