'The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks or frozen dishes is unbeatable. As early as 1897, ten years before Ford started to mass-produce cars, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding. They banned unions, imposed uniform standards of production and established genetic laboratories that ensured identical tomato plantations all around the world. Today, wherever you are in the world, you can eat the same tomatoes. This film will trace the journey of tomato paste from Africa, Italy, China and America to show the consequences of this global business. If you like this documentary, check out these similar films on our channel: Seeds of Profit - https://youtu.be/cSsPtis0ZKM Soyalism - https://youtu.be/fuHFQAji4s4 --- SUBSCRIBE for more amazing stories, including free FULL documentaries. At Java Films we have an incredible library of award-winning documentaries: from world-leading investigations to true crime and history, we have something for everyone! Click the SUBSCRIBE button and make sure to set NOTIFICATIONS to stay updated with all new content! Sign up to the Java Films Clubs for exclusive deals and discounts for amazing documentaries - find out first about FREE FULL docs: http://eepurl.com/hhNC69 Head to https://www.watchjavafilms.tv/ to check out our catalogue of documentaries available on Demand. You can also find our docs on : Amazon Prime Video: https://www.amazon.com/v/javafilms Vimeo On Demand: https://vimeo.com/javafilms/vod_pages Like us on Facebook: https://www.facebook.com/JavaFilms/ Follow us on Twitter: https://twitter.com/java_films Follow us on Instagram: https://www.instagram.com/javafilms.tv/'
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