'Crafting Richer Public Health Messages using Moral Foundations Theory'

'Part 1 of the 3-part webinar series: Crafting Richer Public Health Messages — Gaining Broad Policy Support in Politically Polarized Times  Moderator:  Colleen Healy Boufides, Staff Attorney, Network for Public Health Law Mid-States Region Office  Speakers: Gene Matthews, Southeastern Region Director, Network for Public Health Law Southeastern Region Office Scott Burris, Professor of Law & Public Health, Temple University  Effective messaging of public health challenges and interventions is essential to public health practice and especially to implementing public health laws and policies in a polarized political environment. It is easy for public health leaders to become consumed with the ongoing political and resource shifts taking place in public health and health care. However, it is also clear that those in public health, at all levels, want to engage more deeply and meaningfully with communities of all backgrounds who are burdened by poor health. Using Moral Foundations Theory, the speakers will explain how liberals and conservative audiences resonate differently to six intuitive foundational moral values.  This session will explore crafting messages that embrace all six foundational values so that public health practitioners may engage a broader base of support and develop new community partnerships.' 

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